TuLe Mashariki : natural products for a healthy diet


tuLe Mashariki is a company that is adding value on plants, fruits and vegetables in fun ways.

Our Mission is to create value and make a difference in healthy eating. And our vision is to be the leading hub in agribusiness for plants, fruits and vegetables with style. Started as a restaurant serving fast food in November 2014, we decided to pivot to food-based products in June 2016 due to a demand on healthy eating.

Ancel Ochino Bwire is the Founder in charge of operations while Philip Kukumba is in charge of production. Ancel has over 8 years experience in business development while Philip has 20 years of experience in the food industry.

Link to online video 

Your products and services 

Zidi Salsa is a food flavor made out of avocado while Zidi Jam is a bread spread made out of avocado also.

Your success factors 

Hard work and dedication.

Your factors differentiating and disruptive compared to the existing 

Research and innovation, understanding the market dynamics and opportunities in the agribusiness industry.

Your business model

Revenue Streams – Advertising space on bottling, Packaging, Sales, Training for value addition, in-house preservatives, Consultancy, Big Data from website and customer data

A few words about your competitors

Our competitors are : Fresh Bite, Britannia Allied Industries, Tesco Supermarkets’ UK, Bidco Africa, Harriss International, Unilever. They add value mostly on food products mainly for spices and drinks.

Your website 


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