Qartaj : connecting local tunisian craftsmen to the market


When I was at school I worked during summer with some artisans. This helped me experience this world and understand very well the main challenges of these small businesses. Using my education and expertise in computer science and design management, after graduation I decided to launch Qartaj. My goal was and is to help artisans in interior regions of Tunisia overcome the main challenges that I experienced during my summer job and protect this ancestral knowledge.

We are a strong team of 4 Cofounders :

Moncef Ben Rajeb (CEO-Co-founder): Engineer specialized in Semantic web, data mining and machine learning. Graduated master Culture and Design managment from IAE St-Etienne in France, with Knowledge in various areas : IT, marketing, strategy, finance and project management, and Master Web Intelligence from the Ecole des Mines and Jean Monnet University in France. Fellow at Enpact mentoring program, he worked with and Gifts for Change in Paris.

Etienne Pouvreau (Co-founder): Product designer, graphic & digital, passionate about new technologies, he has a rich portfolio in the products design, as well as in research and digital creation. Currently Data Designer at Orange France and part time worker with Qartaj Team.

Faouzi Yahyaoui (Co-founder): Engineer in RayanSoft, he is a specialist developer in the field of web development, mobile and IT security. Now he is working full time with Qartaj Team

Victor Ennouchi (Co-founder): Manager in financial strategy and specialized in TMT M & A, he is able to analyze the problems linked to the optimization of the gross margin to create ever more precise solutions adapted to the digital world . Master 2 Dauphine in Investment and Market Banking. Currently with HSBC, Paris and part time worker with Qartaj Team.

Your products and services:

Qartaj is a social enterprise with an online marketplace connecting local tunisian craftsmen to the market. Our vision is to empower local craftsmen and women cooperatives in interior regions of Tunisia to acquire a worldwide customer base, growing their business and being able to develop new products.

We are improving local businesses sales potential by marketing their products online and helping them overcome their main challenges: acquiring customers and managing their sales (shipping infrastructure). 5120 local craftsmen can concentrate on just making great products again.

Your business model (how do you make money?)

Commission, advertising and Extra services

A few words about your competitors

Our competitors most of them are a resellers, they don’t develop the product with artisans

To learn more about you (website, twitter, video presentation …)

Bonjouridee Team
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