The Magunga Bookstore: african online book marketplace


The Magunga Team: Magunga Williams – Business Developer; Marketer & Blogger; Arunga Abigail – Author, Editor & Writer; Mabiria David – Web & Mobile Developer, Troy Onyango – Books Scout.

How the idea came about: One of us (Abigail Arunga, wrote  and self-published a poetry book in 2014/2015. She tried getting it to be placed on the Brick & Mortar bookshops in the City of Nairobi but only ended up having one Bookshop accepting to display her book. Most of them said her poetry book was too small to be placed on their bookshops. After doing a small inquiry from among authors in Kenya, we came to understand that they had issues in distributing their books. That’s when, Abigail’s boyfriend (Magunga Williams) thought why not try selling it online and see how it goes. Last year 2015 (Mabiria David) built a simple platform to test out the concept and it proofed a success and we decided to launch a full platform to market African Literature. 

Your products and services :

theMagunga Bookstore. It’s an Online Market Place for selling African Literature both paperback & eBooks (such as Novels, Poetry, Chapbooks, Anthologies, Short Stories, Children Books, among others). We offer readers a platform to get to order exclusively African Literature and authors a platform to showcase their literature work, market them and eventually make a sale.  

Your success factors

We managed to stock close to 500 African Titles and made sales revenue of over $10,000 in less than a year since launching.

Your factors differentiating and disruptive compared to the existing

We are exclusively selling African Literature and delivering them to whole world.

Your business model (how do you make money?)

We charge the author or publisher of a book a commission for every book we sell. 

A few words about your competitors

They are still focused on selling over the counter & using the Brick & Mortar model. They own huge physical stores only in the capital city (Nairobi) and service only clients within this locality.

To learn more about you (website, twitter, video presentation …) 

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