MinuteWords : a board game that will help in expanding people’s english vocabulary

 The founder of the company is Nneile Nkholise, a mechanical engineering graduate from Central University of Technology in South Africa. She has had passion in innovative design within education and healthcare which has made her be recognized as Africa’s top female innovator by World Economic Forum, 2016 for her role in creating new ways of manufacturing prosthesis.

The idea she is involved in is creating a board game that will help in expanding people’s English vocabulary. The game MinuteWords  is a patent registered to the company Likoebe Group. Working together with her mother who is a language educator for over 30 years, they developed the game.

Link to online video


Your products and services 

 Likoebe Group, designs and manufactures board games and toys, and also offers innovation consultancy 

Your success factors 

 Our team – we believe our success is deeply rooted in the people we have in our company who bring their unique skill sets that help us stay creative and innovative.

Culture – our culture of innovative thinking forms the DNA of our success because it is what drives our vision 

Customers – Our sustainability as a company is depended on having customers who believe in the products and services we offer, and thus it is important that we honor relationships with our customers because they hold the key to our success

Your factors differentiating and disruptive compared to the existing 

We have embraced the emergence of new technologies of the 4th industrial revolution and hence employ Additive Manufacturing, Artificial Intelligence and cloud computing to being the driving force of our business, and how we design and manufacture our products

Your business model

We have segmented our business model into two categories:

  1. Products sales – this is our biggest money making category, that involves us designing and manufacturing games and toys which we sell through various distribution channels such as customers buying directly from us and also selling our products at stores.
  2. Innovation consultancy – this includes us giving consulting services to companies that require product innovation that is unique to their brand, we always provide ideas and lead the process of product creation for that company. 

A few words about your competitors

 IDEO – is by far one of the leading company in the world when it comes to idea generation, product design and manufacturing. Having been in business for over 15 years, they have had reputable success in their market. However the world of creative thinking and idea generation cannot be linked to one company only, more startup companies are equally offered the same opportunities to play a leading role in the market bringing new innovative products that could disrupt various markets.

Your website 




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