Lucas Bornert (entrepreneur, Cambridge University graduate) and Maria Eriksson (entrepreneur, BI Norwegian Business school) decided to launch Canard Influencers when they were looking for influencers to promote a previous venture they launched together.
Link to online video
Your products and services
Canard Influencers is a Cambridge-born self-service platform & App connecting creative micro-influencers to brands on social media. Our objective is to turn every micro-influencers into superstars!
Your success factors
We mainly work with micro-influencers (audience <150k followers). By working with micro-influencers, brands benefit from higher engagement and impact as those content creators tend to be closer to their audience than traditional influencers.
Your factors differentiating and disruptive compared to the existing
• Focus on micro-influencers
• Higher engagement & impact
• Pay as you go, it’s free to start a campaign and you only pay for influencers you approve
Your business model
We take a commission on influencer payment.
A few words about your competitors
Competition mainly focus on traditional influencers who have lower engagement and less impact/low social proximity with their audience.