Lucas Bornert (entrepreneur, Cambridge University graduate) and Maria Eriksson (entrepreneur, BI Norwegian Business school) decided to launch Canard Influencers when they were looking for influencers to promote a previous venture they launched together. 

Link to online video

Your products and services 

Canard Influencers is a Cambridge-born self-service platform & App connecting creative micro-influencers to brands on social media. Our objective is to turn every micro-influencers into superstars!

Your success factors 

We mainly work with micro-influencers (audience <150k followers). By working with micro-influencers, brands benefit from higher engagement and impact as those content creators tend to be closer to their audience than traditional influencers. 

Your factors differentiating and disruptive compared to the existing 

 • Focus on micro-influencers

• Higher engagement & impact

• Pay as you go, it’s free to start a campaign and you only pay for influencers you approve 

Your business model

 We take a commission on influencer payment. 

A few words about your competitors

 Competition mainly focus on traditional influencers who have lower engagement and less impact/low social proximity with their audience. 

Your website 

www.canardinfluencers.com