Are you looking for another analytics platform beyond Google’s?  If so, you’re not alone.  Google Analytics is known for its constant changes, complexity and some user require more detailed data than it can deliver.

The good news is that developers have designed tons of analytics tools with powerful features that you may not find in Google Analytics.  In fact, they enable you to monitor brand mentions on the web, recognize businesses visiting your site, and much more.

The article will highlight 5 tools that complement Google Analytics’ features or replace it altogether.

Let’s get started.

What You May Not Like About Google Analytics

Generally, Google Analytics is popular; after all, it is owned by Google.  But, the tool has several limitations pushing users to look for its alternatives.

Not User-friendly: Google Analytics is a complex tool for beginners.  It uses a lot of terms and filters names that are difficult or don’t make much sense to a beginner.  One has to take a course to learn how to use it effectively.  People don’t have time to spend learning how to use this platform.

Constant Changes: Google updates the platform regularly.  So if you had taken the time to learn, and then a new update comes, you must spend several months finding the menu, features, and metrics, or how to use it again.  At times, Google might delete data with or without warning.

Missing Data: Brands that are GDPR compliant are not able to obtain a complete picture of their data.  They have to ask their visitors for permission, and if they decline to be tracked, then the company loses that data.

Unwanted Data: The inclusion of data from internal users and bots skews the results.  Google Analytics includes traffic from your sales team that repeatedly checks your landing page, thus giving you inaccurate data.

Google Analytics Alternatives

While these alternatives can’t replace Google Analytics, they will provide you with missing data such as who visits your website and what they do when there.  Such information will help you both understand and target these leads effectively.

Leadfeeder

The platform is designed purely to help marketers and sales teams see the companies that visit their websites with or without sending an email or filling out the contact form.  Leadfeeder identifies the company and finds the contact info of the visitor from that company that visited your website.

In fact, you can see precisely the web pages they looked at when you sync the leads with your CRM.  This is important because it helps you reach out to them and leverage web personalization.

It has a free plan and paid plans at $79 per month.  The 14-day free trial can help you get familiar with Leadfeeder before upgrading to the paid plan.

Mixpanel

The platform is popular among sales and marketing teams of product-based companies and virtual products brands.  It helps them improve their sales funnel with event tracking, A/B testing, and user behavior analytics.

You can easily pull data from this interactive reporting tool about your product usage metrics and quickly convert it into valuable reports.  The tool has a free plan with limited features and a growth plan that starts at $25 a month.

Clicky

The flash-free, real-time web analytics solution offers basic features like site visitors and referrers.  Other additional features that may surprise you are uptime monitoring and heat mapping.  It has a free plan, while the paid plans are available at $9.99 a month.

Ahrefs

The SEO tool gives you a dashboard view of your SEO performance, including organic keywords, domain authority, etc.  It’s known for keyword research, extensive backlink library, and intense crawling.  Users pay $9.99 per month to use this SEO analytics tool.

HubSpot

The tool gives you a one-stop shop that supports your marketing needs.  Site and SEO analytics are popular tools on this platform.  HubSpot’s goal is to support the lifecycle of your marketing campaign through conversion tracking and campaign performance.  The platform has several free tools, but the paid plan is $45 a month.

Takeaway

The 5 Google Analytics alternatives can help you get information about businesses and individuals visiting your website.  They provide you with features that Google Analytics doesn’t have and are, most importantly, user-friendly.

You can jump into their free trials or free plans before investing in their paid platforms.  Share your best analytics tools with us in the comment section of this post.