Samuel Munguti is the Founder of Farmers Pride. Samuel was brought up in rural Eastern Kenya by smallholder subsistence farmers. He grew up experiencing challenges rural farmers go through every day in Africa like access to quality products, services and informations. All these challenges have over the years contributed to poor harvest plunging rural families in a vicious circle of poverty.
Twenty years later in 2015 after completing his masters degree in marketing, he decided it is ripe time to design a solution to address rural farmer challenges starting with his home province before spreading to rest of Kenya and Africa. Farmers Pride agro dealer franchise model idea was born and so far looks a revolutionary platform to address both rural farmers and agro dealer challenges. Samuel says he is excited to see though now in small scale, the way the model is benefiting local farmers.
Your products and services
Farmers Pride is an innovative solution to smallholder farmers in Kenya and Africa. Farmers pride is providing rural smallholder farmers with timely and relevant quality farm inputs, services and information at affordable prices through comprehensive and innovative franchise model of agro dealers. The business model integrates farmer field extension and education services, quality agricultural inputs sales and distribution, Farmer market linkages, financial services, soil testing services and farmer insurance services to offer a reinforced platform for rural social and economic development. Farmers Pride is leveraging on professionalizing agro dealers to build a sustainable social enterprise. We champion for economic inclusion and equitable development through giving special focus and support to youth and women to own and run sustainable profitable agro dealer businesses in rural areas
Your success factors
Model in validation stage with network of three franchise outlets servicing over 1500 rural farmers monthly and average monthly sales of $10,000. Plans are underway to complete pilot of 10 outlets by July 2017 before expanding network to 50 by December 2018.
Your factors differentiating and disruptive compared to the existing
Farmers Pride business model integrates farmer field extension and education services, quality agricultural inputs sales and distribution, Farmer market linkages, financial services, soil testing services and farmer insurance services to offer a reinforced platform for rural social and economic development.
Your business model
Farmers Pride builds and manages relationships with leading agricultural inputs suppliers and manufacturers to secure access to quality products and services for agro dealers and smallholder farmers. Farmers pride retains part of negotiated margin-between 10-15%.
Farmers Pride identifies local agro dealer entrepreneurs in rural markets. These partner shops are staffed with trained agronomists and livestock specialists to provide farmers with correct information. Apart from serving as a sales center for Farmers Pride products and services, the shops become the center point for a range of extension, training and awareness creation activities including farmer clinics, product promotions and other forms of farmer extension services. Farmers Pride is also building an ecosystem that enables other products and services use our platform interface as a medium to provide their already created products and services like Farmer Insurance, Soil testing, Market linkage, financial services and other innovative services.
A few words about your competitors
Sidai Africa-Focused in livestock farming zones and limited to provision of agricultural inputs