The active audience of the Metaverses is 711 million users. Some of them are located in Europe, Asia and America. Our team conducted analytics and collected interesting facts for you to consider the situation on the market in more detail. Let’s compare what news and forecasts were before and what is happening now. Why do people need virtual food that cannot be eaten? And also let’s look at the prospects of the industry – has the Metaverse really fallen into hibernation?
Development of the Metaverse
Is This How They Try to Show Us?
The creation of virtual worlds, the organization of conferences, exhibitions and festivals, the opening of stores, platforms for the sale and exchange of digital goods, NFTs, assets and services are a small part of the total mass. For all the time we have studied hundreds of cases. We looked at the most popular virtual platforms, including Decentraland, Meta Force, Cryptovoxels, The Sandbox, Somnium Space, VRChat, High Fidelity, and Neos VR.
It is impossible to say that the market is really in “hibernation”. Yes, there is a slowdown in growth, but this is more likely due to the general situation in the crypto market. But as soon as the issue of regulation is resolved the large investors will give the necessary acceleration.
The capitalization of the Metaverse has been steadily growing since 2020
We have noticed a change in demand for the Metaverses from large funds. If earlier companies were interested in what can be done in virtual reality, now they come with specific tasks and ideas.
Creative Mode: How to Make Players Think
The gaming industry has always been an object of interest for large investors, let’s take Fortnite, for example. The developers have finally opened the creative mode and this news has not gone unnoticed. Although this may seem insignificant at first glance, but it is actually a huge achievement. Fortnite has become not only the largest game, but also a gaming platform that allows users to create their own content.
Something similar is observed with Meta Force. In just a year of its existence, the platform has scaled so much that the number of participants exceeded 1.3 million and their total earnings amounted to more than 1.35 billion dollars.
Given all this, participation in the Metaverse becomes especially interesting. Any brands and companies can create their own projects based on virtual reality and this will be a very good move.
By 2028, the audience of virtual reality will grow by more than 50%.
Just look how many companies are already in the Metaverse. Recently, many cases have appeared where the Metaverse is used to solve specific problems. For example, the Amoda brand held a presentation of a new car model in the Metaverse, drawing the attention of 15,000 users, who subsequently received promotional codes for a test drive. Such cases demonstrate that the use of virtual reality can provide specific benefits.
Against this background, Siemens announced the start of an investment program:
- “There are plans to invest 1 billion euros, half of which will be directed to the creation of an industrial Меtaverse in Erlangen.This is a new technology campus that will be used to accelerate research and development as well as expand the company’s manufacturing capabilities.”
Chancellor Scholz noted that such investments send a strong message to the entire EU as a place for innovation.
5 Ways to Make Money in the Metaverse
Interesting events takes place at the Metamarket. Screenshots of a game being developed by a former GTA producer have recently been released. The description says that it will be a huge sandbox with the ability to create and interact in a virtual world. Users will be able to walk around the virtual city, create their own mini-games using the built-in editor, participate in races and shootouts.
This news is interesting not only because a former GTA producer is behind the project, but also because the company plans to attract an audience through the development of Triple-A games on its platform. This means that developers will be able to create things that will be available to users inside the Metaverse.
Something similar is observed with Meta Force. We can start with a broader answer, looking at the possibilities of using VR in various areas that are not yet connected to the Metaverse, but can be integrated there.
Lado Okhotnikov has set up the VR Space for Meetings with Partners and Investors
This story may begin in different ways, but the result will be the same. The VR space will bring journalists and media representatives together. They will get VR glasses and then the participants will go to the digital office, where a press conference will be held. Inside they will be able to listen to speeches by top managers, watch presentations and familiarize with development projects..
- “This approach is also applicable in your company to organize a meeting of partners or investors.This will allow holding mass events, involving the audience and presenting interesting projects,” Lado Okhotnikov on the use of virtual reality.
Also, you can consider creating expo booths in VR space where you can introduce visitors to key projects. This will add interactivity and make it possible to inexpensively present objects or projects that are at a considerable distance, perhaps on the other side of the world.
This is the first idea to consider for meetings and events with a pool of partners or investors.
Infrastructure Virtualization
What does it take to attract new partners? Trust is needed, show them something specific. Instead of simply showing photos and videos, offer to be surrounded by the property.
Creating virtual locations reduces the cost of sales and provides convenience for customers to interact with the objects and get a positive experience from it.
It’s easier to convince a customer to make a purchase when he sees the result in front of him, isn’t it?
The idea is to create an additional product for developers. To do this, it is proposed to create a model of a city or district, for example, in Dubai, which will present the main infrastructure facilities. The developer builds a new building, becomes part of this virtual reality, adds a virtual map location and invites you on a tour. Potential buyers will be able to walk through the model of the city and, if necessary, delve into the details of a particular residential complex, viewing the territory, hall, stairs, floors and apartments.
Virtual Conference
The idea is to hold a holiday or show that will be focused on the target audience. It is proposed to organize an event where you can gather all the guests and give them a small gift, possibly in the format of NFT souvenirs. This will increase customer loyalty and create the desired image of the company for them.
Graph of NFT popularity growth relative to various blockchains in 2023
The idea is based on the fact that Metaverse and VR technology form a kind of symbiosis of visual and emotional experience. Holding such an event will show your professional approach.
Staff Metatraining
Every company, regardless of the number of employees, needs qualified specialists. Considering that now the business is changing at a tremendous speed it is necessary to conduct timely training of new employees. But what if the company is international and the best people are in different places? Previously, it was necessary to organize business trips to transfer experience but now everything is different.
In the Metaverse, you can create an unlimited number of learning spaces where the best of the best can share their experience with their colleagues.
Using Metaverse significantly reduces travel costs as employees can join training events from anywhere without wasting time and money on moving, renting a hotel room, and so on.
How to implement it in a real life? In April 2022, the Chipotle restaurant chain celebrated National Burrito Day with the opening of its first Metarestaurant. In this restaurant customers had to work themselves in a virtual kitchen to earn virtual dollars on burritos.
Chipotle specializes in Mexican cuisine. Therefore, in order for employees to remember the corporate menu faster, they had to serve a virtual visitor.
- “While you roll the virtual burritos, you will memorize all the toppings and have a real experience,” said Steve Ells, founder and CEO of Chipotle Mexican Grill.
Metamedicine
In 1992, writer Neil Stevenson wrote a novel called Snowfall. The action took place in the future, where people interacted with each other through avatars in a virtual world. They created cities, had their own digital currency, and often confused Metaworld with the real one.
The Department of Neurosurgery at the Johns Hopkins Institute has implemented virtual reality technology as part of patient care. The doctors use the AR glasses created by the Israeli company AUGMEDICS to better understand the human body.
The University of Miami has a dedicated Gordon Center for Simulation and Innovation in Medical Education. They specialize in the use of AR and VR technologies. And recently they have started running emergency management courses to train medical staff.
Post-traumatic stress disorder affects millions of people. BRAVEMIND is one of the new products being used by medical professionals. This allows the patient to safely survive the traumatic situation and eventually get rid of negative emotions.
Lado Okhotnikov, the ideological inspirer of Meta Force:
- “There are thousands of such examples.I’m not saying that the future of healthcare is Metaverse-oriented.We never thought we could train robots to operate on humans but it has become a reality.We didn’t even imagine that we could look inside the brain but now we can do it with the help of 3D models.The future holds great promise.”
What Does VR/AR Have to Do with It?
Sales of AR/VR headsets continue to grow. Last year alone, 20 million devices were sold. This indicates an increase in interest in virtual reality among users.
One of the most anticipated events in the industry has been the announcement of Apple’s mixed reality device. This announcement showed that the American corporation sees potential in the Metaverse and begins to develop cool devices.
It is important to understand that the Metaverse is not limited to hardware, augmented reality includes various projects and applications related to 3D technologies. The name “metaverse” can cause some confusion, but first of all, you need to look at the development of projects and cases that already exist and benefit their audience.
I believe that soon we will see the emergence of a huge Metaworld in which all projects will be united. It will be like the Internet: everyone will be able to enter the Metaverse, but everyone will have their own goals and intentions. Some will want to find a job, others will go to study, and still others will go on virtual trips. It is important now to create a project that will take one of the key places in the new architecture of virtual reality.
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