{"id":9907,"date":"2023-08-09T22:48:14","date_gmt":"2023-08-09T22:48:14","guid":{"rendered":"https:\/\/startup.info\/?p=9907\/"},"modified":"2023-08-14T21:47:46","modified_gmt":"2023-08-14T21:47:46","slug":"canardinfluencers","status":"publish","type":"post","link":"https:\/\/www.bonjouridee.com\/en\/canardinfluencers\/","title":{"rendered":"Canard Influencers : connecting brands to micro-influencers"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>  <\/b><\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\"><strong>Lucas Bornert<\/strong> (entrepreneur, Cambridge University graduate) and <strong>Maria Eriksson<\/strong> (entrepreneur, BI Norwegian Business school) decided to launch <strong>Canard Influencers<\/strong> when they were looking for influencers to promote\u00a0a previous venture they launched together.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Link to online video<br \/>\n<\/b><\/span><\/p>\n<div class=\"boombox-responsive-embed \"><iframe loading=\"lazy\" title=\"Canard Influencers App: how it works for influencers?\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/3F_vCdGIrvM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your products and services\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">Canard Influencers is a Cambridge-born self-service platform &amp; App connecting creative micro-influencers to brands on social media. Our objective is to turn every micro-influencers into superstars!<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\"><b>Your success factors\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">We mainly work with micro-influencers (audience &lt;150k followers). By working with micro-influencers, brands benefit from higher engagement and impact as those content creators tend to be closer to their audience than traditional influencers.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your factors differentiating and disruptive compared to the existing\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">\u00a0\u2022 Focus on micro-influencers<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">\u2022 Higher engagement &amp; impact<\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">\u2022 Pay as you go, it&#8217;s\u00a0free to start a campaign and you only pay for influencers you approve\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your business model<br \/>\n<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">\u00a0We take a commission on influencer payment.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>A few words about your competitors<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">\u00a0Competition mainly focus on traditional influencers who have lower engagement and less impact\/low social proximity with their audience.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your website\u00a0<\/b><\/span><\/p>\n<p><a href=\"http:\/\/www.canardinfluencers.com\" target=\"_blank\" rel=\"noopener\">www.canardinfluencers.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucas Bornert (entrepreneur, Cambridge University graduate) and Maria Eriksson (entrepreneur, BI Norwegian Business school) decided to launch Canard Influencers when they were looking for influencers to promote\u00a0a previous venture they launched together.\u00a0 Link to online video Your products and services\u00a0 Canard Influencers is a Cambridge-born self-service platform &amp; App connecting creative micro-influencers to brands on&#8230;<\/p>\n","protected":false},"author":4,"featured_media":9906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1803],"tags":[1786],"class_list":["post-9907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/9907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/comments?post=9907"}],"version-history":[{"count":1,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/9907\/revisions"}],"predecessor-version":[{"id":213205,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/9907\/revisions\/213205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/media\/9906"}],"wp:attachment":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/media?parent=9907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/categories?post=9907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/tags?post=9907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}