{"id":65173,"date":"2023-08-08T15:33:47","date_gmt":"2023-08-08T15:33:47","guid":{"rendered":"https:\/\/startup.info\/?p=65173"},"modified":"2023-08-14T21:15:13","modified_gmt":"2023-08-14T21:15:13","slug":"nubianetwork","status":"publish","type":"post","link":"https:\/\/www.bonjouridee.com\/en\/nubianetwork\/","title":{"rendered":"NubiaNetwork: Digital Business Development for African Entrepreneurs targeting African markets"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>  <\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">I worked for a Swiss chemical company for over 5 years. My role was <em>technical business development manager for sub-Saharan Africa<\/em>. This meant traveling to countries such as Ghana. Kenya, Zimbabwe, Zambia, Mauritius and across South Africa for rolling out projects and growing sales in those regions. Often in my work travels across Africa, I would attend conferences where the topic was &#8220;<em>Africa is Open For Business<\/em>&#8220;&#8230; which it is. However, I felt that the multinationals from the west, east and Europe were the ones capitalising on the growth of the African continent. <\/span><\/p>\n<p><span style=\"color: #000000;\">I came across many African run businesses during my previous job and was always very struck by how enterprising we are as Africans, even in the midst of extreme challenges. This made me think that we as Africans should be on the forefront of growth on the continent. I quit my job mid 2016 and started my own agency called <strong>NubiaNetwork<\/strong> which is for the business development of African entrepreneurs targeting African markets.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Link to online video\u00a0<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/drive.google.com\/open?id=0B7sQXgk_Sdn8U01WcHRoTVZrUlk\" target=\"_blank\" rel=\"noopener\">NubiaNetwork: Our Story<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your products and services\u00a0<\/b><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Business development (strategy, sales and marketing) for African markets<\/span><\/li>\n<li><span style=\"color: #000000;\">SEO, Content development, website design, social media marketing<\/span><\/li>\n<li><span style=\"color: #000000;\">Access to markets\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\">Business plan write up and access to funders<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your success factors\u00a0<\/b><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Knowledge of the local markets in Ghana, Kenya, Zimbabwe, Zambia, Mauritius and South Africa<\/span><\/li>\n<li><span style=\"color: #000000;\">Networking\u00a0<\/span><\/li>\n<li><span style=\"color: #000000;\">Building up a team with shared vision and diverse personalities\/backgrounds<\/span><\/li>\n<li><span style=\"color: #000000;\">Consistency<\/span><\/li>\n<li><span style=\"color: #000000;\">Good communication with all levels: clients, employees, partners and funders<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your factors differentiating and disruptive compared to the existing\u00a0<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">African content and understanding the market.<\/span><\/p>\n<p><span style=\"color: #000000;\"><em><strong>Research on<\/strong><\/em> how African consumers are using disruptive products such as Bitcoin (with BitPesa in Kenya, Luno in South Africa), which social media marketing channels work in each African region, online monetisation strategy for each region, how to best reach a market in each African region.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your business model\u00a0<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">Providing digital business development packages to entrepreneurs on the continent<\/span><\/p>\n<p><span style=\"color: #000000;\">Workshops hosted in Maboneng, Rosebank and schools in Johannesburg.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>A few words about your competitors<\/b><\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\">They are using principles for online marketing which work well in America and Europe. They are not customising the content for reaching African consumers<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your website\u00a0<\/b><\/span><\/p>\n<p>https:\/\/nubianetwork.com\/<\/p>\n<p class=\"p1\">\n","protected":false},"excerpt":{"rendered":"<p>I worked for a Swiss chemical company for over 5 years. My role was technical business development manager for sub-Saharan Africa. This meant traveling to countries such as Ghana. Kenya, Zimbabwe, Zambia, Mauritius and across South Africa for rolling out projects and growing sales in those regions. Often in my work travels across Africa, I&#8230;<\/p>\n","protected":false},"author":4,"featured_media":69588,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1803],"tags":[1910],"class_list":["post-65173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-afri-tech-hub-en-2"],"_links":{"self":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/65173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/comments?post=65173"}],"version-history":[{"count":2,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/65173\/revisions"}],"predecessor-version":[{"id":220158,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/65173\/revisions\/220158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/media\/69588"}],"wp:attachment":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/media?parent=65173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/categories?post=65173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/tags?post=65173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}