{"id":6075,"date":"2023-08-12T14:20:18","date_gmt":"2023-08-12T14:20:18","guid":{"rendered":"https:\/\/startup.info\/?p=3021\/"},"modified":"2023-08-14T20:59:33","modified_gmt":"2023-08-14T20:59:33","slug":"tulemashariki","status":"publish","type":"post","link":"https:\/\/www.bonjouridee.com\/en\/tulemashariki\/","title":{"rendered":"TuLe Mashariki : natural products for a healthy diet"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>  \u00a0<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>tuLe Mashariki<\/strong> is a company that is adding value on plants, <\/span>fruits<span style=\"color: #000000;\"> and vegetables in fun ways.<\/span><\/p>\n<p><span style=\"color: #000000;\">Our Mission is to create value and make a difference in healthy eating. And our vision is to be the leading hub in agribusiness for plants, <\/span>fruits<span style=\"color: #000000;\"> and vegetables with style. Started as a restaurant serving fast food in November 2014, we decided to pivot to food-based products in June 2016 due to a demand on healthy eating.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Ancel Ochino Bwire<\/strong> is the Founder in charge of operations while Philip Kukumba is in charge of production. Ancel has over 8 years experience in business development while Philip has 20 years of experience in the food industry.<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"attachment-large size-large\" src=\"https:\/\/bonjouridee.com\/wp-content\/uploads\/2017\/10\/tule.png\" alt=\"\" width=\"705\" height=\"499\" \/><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Link to online video\u00a0<\/b><\/span><\/p>\n<div class=\"boombox-responsive-embed \"><iframe loading=\"lazy\" title=\"tuLe Mashariki\" width=\"1160\" height=\"653\" src=\"https:\/\/www.youtube.com\/embed\/x4cYO2OPVPk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your products and services\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">Zidi Salsa is a food flavor made out of avocado while Zidi Jam is a bread spread made out of avocado also.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your success factors\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">Hard work and dedication.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your factors differentiating and disruptive compared to the existing\u00a0<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\">Research and innovation, understanding the market dynamics and opportunities in the agribusiness industry.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your business model<\/b><\/span><\/p>\n<p class=\"p2\"><span style=\"color: #000000;\"><strong>Revenue Streams <\/strong>&#8211; Advertising space on bottling, Packaging, Sales, Training for value addition, in-house preservatives, Consultancy, Big Data from website and customer data<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>A few words about your competitors<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">Our competitors <\/span>are :<span style=\"color: #000000;\"><em>\u00a0Fresh Bite, Britannia Allied Industries, Tesco Supermarkets&#8217; UK, Bidco Africa, Harriss International, Unilever<\/em>. They add value mostly on food products mainly for spices and drinks.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000000;\"><b>Your website\u00a0<\/b><\/span><\/p>\n<p><span style=\"color: #000000;\">tulemashariki.com<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 tuLe Mashariki is a company that is adding value on plants, fruits and vegetables in fun ways. Our Mission is to create value and make a difference in healthy eating. And our vision is to be the leading hub in agribusiness for plants, fruits and vegetables with style. Started as a restaurant serving fast&#8230;<\/p>\n","protected":false},"author":4,"featured_media":65774,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1803],"tags":[1762],"class_list":["post-6075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-health"],"_links":{"self":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/6075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/comments?post=6075"}],"version-history":[{"count":1,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/6075\/revisions"}],"predecessor-version":[{"id":213178,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/posts\/6075\/revisions\/213178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/media\/65774"}],"wp:attachment":[{"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/media?parent=6075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/categories?post=6075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bonjouridee.com\/en\/wp-json\/wp\/v2\/tags?post=6075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}