{"id":3512,"date":"2023-08-14T21:37:48","date_gmt":"2023-08-14T21:37:48","guid":{"rendered":"https:\/\/startup.info\/?p=3512\/"},"modified":"2023-08-14T21:26:00","modified_gmt":"2023-08-14T21:26:00","slug":"echomobile","status":"publish","type":"post","link":"https:\/\/www.bonjouridee.com\/en\/echomobile\/","title":{"rendered":"Echo mobile: facilitating two-way communication with a variety of mobile channels"},"content":{"rendered":"

:<\/b><\/span><\/p>\n

In 2010, Echo Mobile’s co-founders were working with Juhudi Kilimo, a Nairobi-based microfinance institution serving dairy farmers in rural western Kenya. Organizations like Juhudi have to surmount immense operational barriers to effectively communicate with an extremely remote market, and truly understand the realities and needs of the individuals they serve and work with. This is not just the case for Juhudi but for many other companies working in Kenya and other\u00a0<\/span>countries in sub-saharan Africa. \u00a0In these places basic mobile devices are already in the hands of farmers, teachers, and other low-income demographics. While no challenges can be instantly solved with information and communication technologies, the founders\u00a0saw that by providing access to simple, user-friendly tools, and training staff on how best to integrate these systems, measurable outcomes could be achieved and organizations could better understand, communicate with and reach their customer base.<\/span><\/span><\/p>\n

Your products and services :<\/b><\/span><\/p>\n

Echo Mobile operates and develops a scalable cloud-based a mobile\u00ad-first customer engagement\u00a0and marketing platform. Echo Mobile\u2019s mission is to give organizations the tools to make better, quicker, data-driven decisions, in order to achieve greater impact. It enables cost-effective real-time monitoring and communication with remote populations, allowing organizations to understand their field operations, extend their reach, and give voice to the communities they serve. \u00a0<\/span>We facilitate two-way communication using a variety of mobile channels (SMS, USSD<\/span>, Interactive Voice Response, Web, Android application and sensors) and then visualize this information and rolled up analytics on a web based platform.<\/span><\/span><\/p>\n

Your success factors<\/b><\/span><\/p>\n

In countries like Kenya, businesses, governments and NGOs share a common problem: they lack data, visibility and insight to understand the markets they serve. \u00a0This is for a variety of reasons, such as low population density and lack of internet connectivity. \u00a0These organizations all need better data to drive strategic decisions to improve their services and products. \u00a0Echo Mobile provides a solution for them utilizing basic mobile phones that are still dominant across the continent. Through the use of automated SMS, voice calls and USSD conversations, the Echo platform allows organizations to directly engage their customers resulting in improved services.<\/span><\/p>\n

Your factors differentiating and disruptive compared to the existing<\/b><\/span><\/p>\n

Since Echo\u2019s foundation a number of firms have arrived with related offerings, but Echo is unique among its competitors for a number of reasons. Echo was designed from day one to be intuitive and usable by any size of organization, and has invested deeply in the software as a service (SaaS), pay as you go, model. As a result, we believe we operate the most powerful, scalable, and immediately valuable tool on the market, in addition to offering best in class customer support. <\/span><\/p>\n

Your business model (how do you make money?)<\/b><\/span><\/p>\n

We have two arms of the company that drive revenue. \u00a0Through our SaaS model we make money off of subscriptions and usage (per SMS sent, USSD hop, IVR minute) and through our deployment side of the business in which we aid our clients in their use and integration of Echo Mobile into their core operations we drive revenue through a consulting\/hourly rate.<\/span><\/p>\n

A few words about your competitors<\/b><\/span><\/p>\n

While there are other \u00a0competitors in the market such as\u00a0Voto Mobile and mSurvey, none of these companies offer the full suite of products that Echo Mobile does, which is a software as a service platform (SaaS) with a multichannel approach to customer engagement through SMS, IVR, USSD and Android applications.\u00a0<\/span><\/span><\/p>\n

To learn more about you (website, twitter, video presentation …)<\/b><\/span><\/p>\n

www.echomobile.org<\/a><\/span><\/p>\n

twitter.com\/echo_mobi<\/a><\/span><\/p>\n